Privacy Policy

Last updated: August 2026

At marketiered ("we", "our" or "us"), accessible from marketiered.com, we respect your privacy and are committed to handling personal data fairly, lawfully and transparently. This Privacy Policy explains how we collect, use, store and share personal data when you visit our website, book a Brand Audit, enquire about or use our services, or otherwise interact with us.

1. Who We Are

marketiered is the trading name of Aadam Sidat, a sole trader based in Leicester, United Kingdom, providing marketing services to businesses in the UK.

Data Controller: Aadam Sidat trading as marketiered

Email: hello@marketiered.com

For personal data marketiered collects and uses for its own business purposes, Aadam Sidat trading as marketiered is the controller.

In some client work, marketiered may process personal data on behalf of a client - for example, when managing a client mailing list, social media activity or customer communications. In those circumstances, the client will normally be the controller and marketiered will act as a processor under the relevant Client Services Agreement and data-processing terms.

2. Personal Data We May Collect

We collect only the personal data that is reasonably necessary for the relevant purpose. This may include:

Identity & Contact Data: name, business name, job title, email address, phone number, billing address and other business contact details.
Media & Appearance Data: photographs, video footage, audio recordings and voices where identifiable people are involved in content creation. The lawful basis and permitted use depend on the circumstances and are made clear through the relevant production arrangements and release forms where appropriate.
Transaction Data: information relating to subscriptions, invoices, payment status, Direct Debit mandates and booking records. GoCardless processes payment-account and mandate information under its own privacy arrangements. marketiered may receive the limited payment and mandate information needed to administer services and reconcile payments.
Communication Data: information you provide through contact forms, Brand Audit intake forms, bookings, calls, email or other correspondence.
Business Contact Data: professional contact details obtained directly from you or, where lawful, from publicly available business sources such as company websites, business directories and professional profiles.
Technical & Usage Data: information such as IP address, browser/device information, operating system, pages viewed and session activity, where collected through website technologies and subject to your cookie choices and applicable law.

3. How We Collect Personal Data

Direct interactions: when you contact us, book a Brand Audit, submit a form, enter into an agreement, use our services, make or authorise a payment, or participate in content production.
Public business sources: where lawful and relevant to business-to-business outreach or research.
Automated technologies: depending on your cookie choices and our applicable privacy settings, cookies and similar technologies may collect information about how marketiered.com is used.
Service providers and platforms: such as Squarespace/Acuity, GoCardless and other systems used to administer our business and services.

4. How We Use Personal Data & Our Lawful Bases

We only use personal data where we have a lawful basis to do so. Depending on the activity, this may include:

Contract: to provide agreed services, manage subscriptions, arrange shoots, administer payments, onboard clients and fulfil our contractual obligations.
Legitimate Interests: where necessary for reasonable business purposes such as responding to enquiries, conducting requested Brand Audits, maintaining business relationships, improving our services, preventing misuse, managing business administration and establishing or defending legal claims, provided those interests are not overridden by your rights.
Legal Obligation: where information must be processed or retained to comply with tax, accounting, regulatory or other legal requirements.
Consent: where consent is appropriate, including certain electronic marketing, particular uses of identifiable media and storage/access technologies where consent is required. Where we rely on consent, it can be withdrawn for future processing at any time.

Direct Marketing: We may contact business customers or professional contacts where data-protection and electronic-marketing law allows us to do so. Where consent is legally required, we will obtain it. You can object to direct marketing at any time by emailing hello@marketiered.com.

5. Data Sharing & Service Providers

We do not sell or rent personal data. We use service providers where reasonably necessary to operate marketiered and deliver services. These may include:

Squarespace and Acuity Scheduling - website hosting, forms, scheduling and related services.
GoCardless - Direct Debit and payment processing.
Google Workspace - business email, documents and cloud file storage.
Notion - client workspace and project management, where used.
Canva - design and creative production where client or project assets are processed.
Client-selected social media, email marketing and other platforms where necessary to deliver agreed services.

Depending on the activity, a provider may process personal data on our behalf or act as an independent controller under its own privacy terms. We use appropriate contractual and data-protection safeguards where required.

6. International Transfers

Some technology providers operate internationally, so personal data may in some circumstances be processed outside the UK. Where a restricted international transfer takes place and UK law requires a transfer safeguard, we rely on an applicable adequacy arrangement or another legally recognised safeguard.

7. Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, contractual and dispute-management requirements.

Financial, tax and transaction records are retained for the period required by applicable tax and accounting rules. For a self-employed business, relevant Self Assessment records generally need to be kept for at least five years after the 31 January submission deadline for the relevant tax year.

Enquiry information from prospective clients who do not become clients will normally be deleted or anonymised after 12 months unless there is a legitimate reason to retain it longer.

Client and project information is reviewed and retained only for as long as reasonably necessary for the relevant service, legal or business purpose.

8. Your Data Protection Rights

Depending on the circumstances, UK data-protection law may give you rights including:

Access - to ask for a copy of personal data we hold about you.
Rectification - to ask us to correct inaccurate or incomplete personal data.
Erasure - to ask us to delete personal data in circumstances where the right applies, subject to legal retention requirements and other lawful grounds for retention.
Restriction - to ask us to restrict processing in circumstances where the right applies.
Objection - to object to certain processing, including direct marketing.
Data Portability - to request certain personal data in a portable format where the right applies.
Withdraw Consent - where we rely on consent, to withdraw it for future processing at any time.

To exercise a right, email hello@marketiered.com. We may need to verify your identity before acting on a request.

9. Data Protection Complaints

If you believe we have not handled your personal data properly, you can make a data-protection complaint to us by emailing hello@marketiered.com and making clear that your message is a data-protection complaint.

We will acknowledge receipt of a data-protection complaint within 30 days, take appropriate steps to investigate it without undue delay, keep you informed where appropriate and tell you the outcome without undue delay.

You also have the right to complain to the UK Information Commissioner's Office (ICO). We would appreciate the opportunity to address your concern directly first, but you are not required to do so before contacting the ICO.

10. Security

We use reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse, alteration or disclosure. No internet-based system can be guaranteed to be completely secure, but we review how information is accessed, shared and stored and apply measures appropriate to the risk.

11. Third-Party Links

Our website may contain links to third-party websites or external tools. We are not responsible for the privacy practices of third parties, and you should review their privacy information where appropriate.

12. Contact

Questions, rights requests or data-protection complaints can be sent to: